BEVI launches new logotype and brand guidelines

BEVI launches new brand guidelines. The guidelines include information on colours and fonts to be used and a new logo and tagline.

Considering our environmental focus, we have preserved a green colour. We have also made the logotype more modern with fewer details. This means that the logo is perceived faster while allowing for easy use also in smaller size, both in print and digital use.

A goal of our new brand guidelines is to keep the BEVI brand the same, for quick recognition all across the world – no matter if you meet us in one of the Nordic countries or China, and regardless of who produces any BEVI-branded material.

The launch goes hand-in-hand with our ambition to work closer together internally, across the BEVI group, to utilize our expertise in the best way for our customers. We are one BEVI and help our customers achieve success no matter in what country they or we are located.

BEVI´s new tagline

Our new tagline and the promise to our customers is:

”OUR ENERGY - YOUR SUCCESS"

By this, we want to convey our entire business concept. Whether it is electric drive systems, our way of meeting our customers, holding a course etc – our energy will ensure that our customers reach success. This also applies internally, our shared energy and dedication will ensure that everyone is enjoy work, develop and achieve success at work.

Implementation plan

Gradually we will implement the new logotype and use of brand guidelines in everything you see from BEVI. First you will notice the changes in our websites, in our social channels and at the Elmia Subcontractor exhibition in Jönköping, Sweden this November. Not all changes will however happen overnight. Since it is easier to change the look of digital communication than in physical material, some printed materials and our products will still have the old logo during a transition period.